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- VOTE on a TAO Logo (FINALS)!!
VOTE on a TAO Logo (FINALS)!!
Introducing TAO Talks, some recent conversations, and a beautiful selection of logos for you to vote on.
Newsletter #010
Contents:
Hey Rebels & Lovers & Lightbenders,
Want to vote on our logo?
Poll is at the end of this week’s newsletter. Look for the big button at the bottom. And vote by 4/25!
PLEASE NOTE, depending on the design, we may continue to iterate on color palette.

In less than a week, we’ll have our chosen symbol: A visual representation of all that TAO is.
And what exactly is TAO…?
One of our key designers, Mafe, said it best regarding the TAO team:
“I feel like we were all in a mothership wreck and got horribly scattered — and now it’s like ‘fuck, finally, where have y’all been?’”
TAO isn’t just a social platform. It’s a reconstruction of that mothership. 🛸
A return.
A gathering point.
As you may have heard me say before:
We are the builders and the healers.
If you’re reading this, you are one of us: The Good Stewards, uniting to shape a future that is human-first.
TAO is not just a place to post videos. It is:
A vessel to harness the collective energy of rebellion and reclamation
A vehicle that will allow us to organize at scale, and steer toward the future we truly want for ourselves and our children
A web of connection with our local communities and global neighbors
A mech suit for the People vs the System 😎
Let’s be real: The systems we’ve inherited are cannibalistic. They’re devouring themselves, collapsing under the weight of unsustainability, greed, and centralization.
What rises from the ashes is not yet written…
….but it will be shaped by those bold enough to build different, while standing shoulder-to-shoulder with their neighbors — across lines of politics, race, religion, nationality, orientation, and everything else that distracts from our shared humanity.
TAO is the infrastructure.
A digital commons.
A decentralized movement.
The social media platform that always should have existed: Allowing creators, communities, and cooperators to connect, reclaim our power, and build forward. Together as one.
We are Team Human vs Everything
that seeks to divide us.
The success of TAO hinges entirely on numbers. To go up against Big Tech, monopolies, and Powers that Be means this has to be entirely grassroots and community-driven.
We need as many people pulling in the same direction as possible.
Which means we cannot be working in silos.
That’s why we’re introducing TAO Talks, conversations with founders and thinkers that are running mission-parallel + are connected to the TAO ecosystem.
TAO Talks is where we plant the seeds. Weave the web. Forge the alliances.
Like pulling fast the threads of a sail that we'll soon hoist to catch the wind of a great change.
TAO Talks: Redesigning Society with Cooperative Frameworks (Jon Sundell)
What if society ran like a well-designed ecosystem instead of a collapsing casino? In this week’s TAO Talk, Finnish systems thinker Jon Sundell shares insights from his book Coexist: Evolution of Freedom, a bold blueprint for redesigning civilization.
Drawing from evolutionary biology, game theory, and systems thinking, Jon explores small group dynamics, liquid democracy, non-dystopian UBI, and how we might build incentive systems that actually reward doing good.
TAO Social, our community-owned platform, could be the perfect testbed. Tune in to learn why the (r)evolution won’t be televised…it’ll be self-governed, decentralized, and built from the ground up.
Click on this ad and we get $1 kickback to help cover expenses :)
So far you regular clickers have covered the cost of our legal & incorporation fees, design software, and project management software. Thank you!
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An Hour-Long Podcast About Everything TAO
Had the first long, public conversation about TAO Social with Michael the Chairman.
Michael the Chairman isn’t your average podcast host. At 26, he’s survived more near death experiences than most people have dentist appointments. Born with Marfan syndrome and legally blind for much of his life, he’s faced a staggering amount of adversity…and turned it into fuel for comedy, creativity, and compassion.
He calls himself a sit-down stand-up comedian with a dark sense of humor (his words: “but much like my past self... I don’t see it”) and a deep sense of purpose.
We covered a lot of ground in our conversation including:
TAO’s unique incorporation structure
Creating a system that’s unfuckwithable
Ethical, opt-in ads on TAO
Censorship, free speech, and moderation
Championing small and local business
Digital commons and micro economies
My circutous career in entrepreneurship and venture
Vote on Our Logo
Yeah yeah, the part you were all scrolling for 😜 Okay but I’m actually so excited, because there isn’t a bad choice in the bunch.
We also owe a HUGE shoutout to Henning and Dustin, who both helped other designers get their designs over finish line.
Big extra thank you to Henning, who templatized this in Figma to keep us all organized!

Henning is an author and consultant in product and service design, with a work history in the tech industry, startups, and innovation.
Newsletter/blog: https://you-will-be-smarter.ghost.io/
Website: https://henningvonvogelsang.com/
And thank you to everyone who submitted.